LinkedIn is the go-to network for professionals and recruiters. But have you thought about using LinkedIn to find clients?

LinkedIn is a virtual gold mine for freelancers (or anyone) looking to find a job. What if I told you that you could consistently pull in clients by leveraging LinkedIn?

LinkedIn is a viable option for landing gigs and most freelancers are seriously underutilizing the site to find a gold mine of quality clients.

1. Attract clients with a stellar profile

Complete all sections of your LinkedIn profile.

2. Connect with people that viewed your profile.

LinkedIn notifies you when someone views your profile. As a freelancer, it’s good to pay attention to this. You could send them a request to connect and add a personalized note.

3. Post valuable content on LinkedIn

Whatever niche you are in, posting valuable content on LinkedIn helps to keep you in front of your audience and prospective clients.

Doing this consistently ensures that you’re top of mind when they need your service.

Posting great content also builds a good perception of your expertise. People perceive you as a professional. The best part is, when your content is shared, you are exposed to an even wider audience with more opportunities.

4. Join and participate in LinkedIn Groups

LinkedIn Groups are the place for freelancers and professionals looking to connect, share similar interests, post, and view jobs, make business contacts, and establish themselves as industry experts.

As a freelancer, take a moment to think about your ideal clients and their job titles.

Engaging with group members and contributing valuably quickly establishes your expertise to your target audience.

When they need your services, they’ll come to find you.

5. Show off your best work

Be proud of your work and treat your LinkedIn profile as your virtual portfolio. Share your projects and powerful case studies consistently with your audience.